I Built a Luxury Brand During a Hurricane While Raising Two Teenagers — Here's Why
Where it All Started
Twenty years ago, I was a young professional—active, always on the go, and always running warm. When I got out of the shower, a thick robe was too hot. But I was not ready to get dressed. I wanted to move around the house, let my hair air-dry, and take my time. And I certainly did not want to answer the door in a robe that could fall open.
So, I drew up a dress. I bought terry cloth fabric and took it to a seamstress. She put the zipper in the back by mistake. I wore it anyway—through my pregnancies, through the years, every single time I washed my hair. That imperfect dress became the foundation for something much bigger.
The real turning point, however, came years later with my daughter, Mia.
Mia was diagnosed with autism spectrum disorder at three. She was full of energy, creativity, and had very little interest in sitting still while her mother blow-dried her hair. The nightly bath routine became a battle. As a student of Chinese Medicine at the time, I knew that dampness—wet garments sitting on the body—weakens the immune system and invites illness. I refused to let Mia go to sleep with wet pajamas from her still-damp hair.
But a dress was not the answer for her; I would just have to change her again. I needed something that went over her pajamas. Something light, not too warm, and protective. So, I created the PSV—the Post Shower Vest.
It gave us so much quality time. We took away the power struggle at the nighttime bathroom routine. She loved it. I loved it. And I kept thinking—I have to do this for women.
I realized I had been solving the same problem for myself for years. I was driving to school drop-off with wet hair soaking through my shirt, reaching for a towel I would inevitably forget. The vest I built for Mia was exactly what I needed. I started wearing it myself: over my clothes, hair drying naturally, on the way to carpool, in the in-between moments of getting ready.
It was January 2024. As I was setting intentions for the year, I decided: I have to make this happen.
2024 was not an easy year. I took a sabbatical from my acupuncture clinic to support my family. Hurricane Beryl brought water into our home. We moved out, repaired, then sold the house and relocated so Mia could attend a better school. We moved four times in under a year. Through all of it—between boxes and contractors and school tours—I was designing, sourcing, and building RoMia24.
I could truly work twenty-four hours a day nonstop and probably have this project become much bigger, much faster. But I am choosing to do it without costing me my health or losing time with my kids at this age. This brand grows alongside my life—not instead of it.
I want to bring this into a bright light for all the women out there. RoMia24 is not a garment. It is an experience that brightens your day-to-day. It is for the multidimensional woman who is conscious and intentional about her daily living. She is not perfect, but she wants to continuously find ways to make her life easier and more beautiful.
Your essence is your power. I built RoMia24 to give you the space to feel it.
Ready to elevate your in-between moments? Shop The Dress and The PSV at RoMia24.
Frequently Asked Questions
What is RoMia24 and what does the name mean?
RoMia24 is a luxury post-shower wellness brand founded by Camila, a Colombian woman, industrial engineer, and Doctor of Chinese Medicine. The name carries three layers of meaning: "Ro" comes from Ropa Mía — Spanish for "my clothing," the clothing that makes us feel empowered. "Mia" is the name of Camila's daughter, whose spirited soul inspired the brand. "24" is 2024 — the year Camila finally took the leap and brought this vision to life.
What are the two products RoMia24 makes?
RoMia24 has two signature post-shower garments. The Dress is a plush, tailored one-piece robe alternative that stays on your body securely with a front zipper — no falling open, no robe strings, no elastic. The PSV — Post Shower Vest — is a light, breathable vest that goes over your clothes or pajamas to keep your body and outfit dry while your hair air-dries naturally. Both were designed from lived experience, not a boardroom.
Why did Camila create the PSV specifically for her daughter?
Camila's daughter Mia was diagnosed with autism spectrum disorder at three years old. Full of energy and creativity, Mia had no interest in sitting still for the blow dryer after her bath. As a Doctor of Chinese Medicine, Camila knew that wet garments on the body create dampness — which weakens the immune system and invites illness. She refused to let Mia go to sleep in wet pajamas. So she built a vest that could go right over Mia's pajamas, letting her hair dry naturally while she kept playing, had dinner, and wound down for bed. No power struggle. No blow dryer. Just quality time.
How did Camila build this brand while going through so much personal hardship?
In 2024 Camila took a sabbatical from her acupuncture clinic, Hurricane Beryl damaged her home, and her family moved four times in under a year while navigating her daughter's school placement. She built RoMia24 in every margin she could find — mornings, nights, stolen hours between boxes and contractors. She is intentional about growing this brand alongside her life, not at the expense of it. Her health and her children come first. That intentionality is woven into every product she makes.
Is RoMia24 just a clothing brand?
No — and Camila is clear about this. RoMia24 is a wellness brand. The garments were designed by a Doctor of Chinese Medicine with a specific health purpose: to protect the body from dampness while enabling natural hair drying. They are also a lifestyle tool — designed to make the in-between moments of your morning softer, more intentional, and more your own. The garments are the product. The experience is the point.
Who is RoMia24 designed for?
The multidimensional woman. The one who is conscious and intentional about her daily living — not perfect, but always finding ways to make her life easier and more beautiful. She is active, purposeful, and practical. She values elegance without fuss. She wants her morning routine to feel like it belongs to her. If that sounds like you — RoMia24 was made for you.
Does Camila plan to expand the brand?
Yes — RoMia24 is just beginning. Camila's vision is a full collection of garments designed around the same philosophy: comfort and elegance coexisting, utility expressed as beauty, and every detail serving the woman who wears it. She also hopes one day to donate a portion of profits to autism organizations and women's health causes. This brand is a legacy — built with love, built to last.
How can I stay connected with RoMia24?
Follow RoMia24 on Instagram and TikTok for daily content on post-shower rituals, wellness, and intentional living. You can also sign up for the email list at RoMia24.com to get early access to new products, exclusive offers, and notes directly from Camila.