FROM A TOWEL DRESS TO A DAILY RITUAL
Born from love. Designed for real life.
I BET YOU KNOW THIS MOMENT
You've just stepped out of the shower. Your hair is wet. You're not ready to get dressed yet — you still have makeup to do, a skin routine to get through, maybe a cup of coffee to drink in peace.
So you reach for your robe.
And within two minutes it's slipping off your shoulder, you're overheated, and honestly — you'd feel weird answering the door in it.
There had to be a better way.
SO I MADE ONE. BACK IN 2007.
I called it my "towel dress." I had a tailor make it — the zipper went in the wrong place, but it worked. I'd wash my hair, put it on, and live my life — doing my makeup, making coffee, moving around the house — all while my hair dried naturally. No robe slipping. No wet shoulders soaking into my clothes. No rushing.
I wore it every single time I washed my hair.
That idea eventually became The Dress — Your Robe Alternative®.
THEN MIA CHANGED EVERYTHING.
When my daughter Mia turned seven, her hair got longer. And suddenly our post-bath nights became… a lot. She was tired. I was tired. Getting her hair dry meant chasing her around, holding her still, and honestly — both of us ending up frustrated when we should have been winding down.
One night I thought: what if she could just… not need her hair dried right away?
I designed a vest she could wear right over her pajamas after her bath. She'd put it on, go play, color, eat dinner — and her hair would dry naturally underneath while her clothes stayed perfectly dry. Then at bedtime, I'd take it off, do a quick brush, and we were done.
No power struggle. No stress. Just a peaceful evening.
That was the beginning of The PSV™ — Post-Shower Vest.
It wasn't just a product. It became a small act of love in our everyday lives. And once I started using it myself — layered over my outfit during my morning routine — I knew other women needed it too.
WHY IT ACTUALLY MATTERS FOR YOUR HEALTH
In Chinese Medicine, there's a concept called dampness. When moisture sits against your body — like wet hair soaking into your clothes or a damp robe keeping you uncomfortably warm — it creates heaviness and sluggishness. Over time, it can drain your energy and leave you more vulnerable to getting sick.
Letting your hair air-dry naturally is always better for your hair. But it shouldn't come at the cost of wet clothes, cold shoulders, or a robe you have to keep adjusting every five minutes.
That's exactly the gap RoMia24 was made to fill.
The PSV® & The Dress - Your Robe Alternative® are:
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Luxurious, hands-free post-shower essentials that envelop you in comfort and ease.
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Purposefully designed for keeping your body and clothes dry while your hair dries naturally.
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Thoughtfully crafted for women and children who value ease, comfort, and flow.
Who I Made This For
The woman who has a million things going at once — and still wants her morning to feel like hers.
The mom who wants bath time to end in snuggles, not stress.
The woman who values elegance and efficiency, and refuses to choose between them.
She's practical. She's sensual. She's a habit stacker. She has a spirit bigger than her schedule — and she deserves a ritual that matches.
That woman is you. And she's always been me.
WHY ROMIA24?
RoMia is a nod to Ropa Mía — "my clothing" in Spanish. It's a reflection of garments that make you feel grounded, confident, and free. The 24 marks 2024 — the year I finally took the leap to bring this dream to life, inspired by my daughter Mia and built for every woman who carries her world with grace.
I'm Camila — industrial engineer, Doctor of Chinese Medicine, founder, and mom. I built this brand through four home moves, a hurricane, a sabbatical, and more personal growth than I could have planned for. Every stitch of intention went into these two pieces.
Your essence is your power. Intention in every detail. For the multidimensional woman.
Ready to upgrade your routine?
After you try it, I want to hear from you. Tell me how it changed your morning.